More than 11,300 employees across 32 countries.
We are a leading family multinational with an annual turnover of over €10 billion. Our 11,300 employees work in 32 countries across six continents, but our home base is the Netherlands. With numerous strong brands and 120 companies, we operate in five clusters: Pon.Bike, Luxury & Performance Cars NL & Asia, Luxury & Performance Cars North America, Automotive Wholesale and Automotive Retail. Our mission is to keep people, cities, and industries moving in an efficient and sustainable way. As the biggest mobility group in the Netherlands, our bikes, cars and innovative mobility services support millions of people through bike leasing, shared scooters, mobility cards, shared cars and bike subscriptions.
Automotive
We import vehicles from the Volkswagen Group to the Netherlands, with more than one in five new passenger cars sold in the country imported by Pon. In the US, we have a strong foothold in the luxury car market. We operate dealerships in California, Texas and Missouri, representing Aston Martin, BMW, Rolls-Royce, Land Rover, McLaren and Ferrari alongside the Volkswagen Group brands Porsche, Audi, Lamborghini, Bentley and Volkswagen. We’re also the official importers of Audi and Land Rover in Vietnam.
Pon.Bike
Pon.Bike is a major player in the global bicycle industry, having delivered around 2.6 million bicycles in 2023. Over 50% of the bicycles we sell through independent dealers are e-bikes. Our portfolio includes leading bicycle brands like Gazelle, Cannondale, Kalkhoff, Urban Arrow, Caloi, Santa Cruz, Schwinn, Mongoose and Cervélo. Through our Bike Mobility Services business – a joint venture with Volkswagen Financial Services, and brands such as Lease a Bike and BusinessBike – we’ve popularized bike leasing in Europe.
Pon’s 125-Year Journey: From Storefront to Global House of Brands
Pon’s history.
Starting as a small family business selling soap, sewing machines and bicycles in the late 19th century, Pon has evolved into a global group of companies. Every milestone achieved exemplifies our entrepreneurial spirit and solidifies our place as one of the Netherlands’ largest family enterprises 125 years later.
Our impact on the environment and the community
In the midst of our society.
Our promise to customers and other stakeholders is, ‘We move you to a better world.’ As a family-owned company, corporate social responsibility is embedded in our DNA. Our CSR strategy has three pillars: people (diversity, inclusion, human rights), the planet (emission reduction, circular economy) and progress (sustainable innovation). We continually launch innovative new products and services, from e-vehicles to e-bikes. We are a people’s company – we’re a family business, after all.
Sustainability
Making our products and organization better.
We strive to make our products and organization more sustainable. Through innovative solutions like e-bikes and electric cars, we aim to enhance people’s quality of life while taking care of the environment.
Facts and figures
Explore the world of Pon.
Over 600,000 people ride their bike through Lease a Bike
Pon has been a partner of both Volkswagen and Porsche for over 75 years
We were Volkswagen’s first ever export partner in 1947.
